A BIT ABOUT ME
Hey, it's Carolina – though my alter ego, Coco, tends to steal the spotlight
My thing? Crafting joyful digital experiences and bold visual identities — powered by strategic thinking, interaction design, and scalable system architecture. I bring clarity, creativity, and a spark of innovation to every product I touch. At the core, it’s about building solutions that perform seamlessly, feel intuitive, and connect with real people — not just users.
My Design Focus Areas
Crafted skills. Strategic mindset. Design that scales and connects
User-Centered Design & Research
Every decision begins with empathy, deep insight, and a focus on the real needs of real people. Great design solves meaningful problems — and research ensures we’re solving the right ones.
Interaction & Visual Design
I design interfaces that aren’t just beautiful—they’re intuitive, accessible, and a joy to use. Clean, consistent, and thoughtful design keeps users engaged, confident, and coming back.
Design Systems & Scalability
From individual components to cohesive systems, I build scalable solutions that grow with purpose. They ensure consistency, minimize duplication, and empower seamless team collaboration.
My Latest Projects
💡 Impactful solutions built for people, not users.
Booking Engine
Tee Time Alerts: Driving Engagement Through Personalized Notifications
Open to What’s Next
Curious collaborators, bold ideas, and meaningful design challenges are always welcome
Designed by Carolina Urrego
© 2025 by Coconut Studio
Designed an accessible multi-site template for easy operator management.
Scalable redesign for multi-course management and accessibility.
Modular solution for Troon’s golf properties with easy CMS use.
Responsive, integrated, and accessible template for Troon courses.
Directed UX design for a user-friendly, responsive, and inclusive interface.
Conducted heuristic evaluation and usability testing.
Clear, responsive interface built to support mobile users and communities.
User-focused, WCAG-compliant UX optimized for government workflows.
Athena — Smarter Decisions,
Better Performance
Real-time business intelligence for golf course operators—delivered through a purpose-built SaaS dashboard.
Directed UX design for a user-friendly, responsive, and inclusive interface.
Conducted heuristic evaluation and usability testing.
Clear, responsive interface built to support mobile users and communities.
User-focused, WCAG-compliant UX optimized for government workflows.
Athena — Smarter Decisions,
Better Performance
Real-time business intelligence for golf course operators—delivered through a purpose-built SaaS dashboard.
About Me
I create user experiences that bring people closer to the brands they love—designing with purpose, empathy, and impact.
Sr. UI/UX Designer
Combining creativity with research and strategy, I design seamless digital experiences that are intuitive, accessible, and grounded in real user needs. My work focuses on solving complex problems with clarity—aligning usability with business goals to deliver lasting value.
Designing for People
With over 9 years of experience across UX and visual design, I build scalable systems and interfaces that feel effortless to use. Driven by a passion for wellness and performance-driven products, I’m excited to bring thoughtful, experience-led design to the interactive entertainment space.